If you’ve been on Instagram already today, you’ve seen all of the chatter about Instagram changing their algorithms and making the feeds non-chronological. Nearly everyone is posting pictures pointing to those triple dots in the top right corner and asking you to turn on post notifications. Well, I’m telling you today to please don’t do that. If you really want to, you can…however I know for myself I have enough distractions throughout the day. I don’t need my phone to ping every time someone posts a picture on Instagram. I’m telling you right now that getting a notification when I post a picture of a new item is not important enough to distract you when your family needs you, when you’re at work or when you’re driving. You should just be able to come to social media when you’re able and see what you’d like to see.
The Instagram changes are a challenge, but here are a few things you can do to make sure that you’re getting the information that you want from the feeds that you love. The first is to ENGAGE. Like pictures. Be sure to comment. This goes for Facebook as well – the more you engage, the greater the chances to keep seeing those feeds that you enjoy. And on Facebook it’s a double bonus because when you do those things it shows up to your friends, which can help a small business like mine to grow organically.
Another thing you can do is to sign up for my e-newsletters. Chances are, most of you already subscribe. But if not, go ahead and sign up here and snag a 15% off coupon. I hope to send emails out a few times a week with coupons, sales, new products and other items that have value. If you have other small businesses that you love and don’t want to miss, see if they have an e-news as well that you can sign up for.
Lastly, clean up your “following” list. Maybe it’s time to clean house and make sure you unfollow those feeds that you no longer need to see. That way you’re free to see the ones you do want to see.
When I first heard of yet another change, I did get scared. This business is a good chunk of our livelihood and income. I am my only employee. Instagram has been integral to the growth of my business. But you know what? If people love my items, they’ll come shop with me when they need jewelry…regardless of if they see me in their feed. I just trust you all to share your love for my items with your friends and direct them to my site. It’s okay. I love and appreciate all of you for the support over the last 12 years…and the continued support in the future.