business,  inspiration,  instagram

5 tips on how to grow your business {social media}

I feel like there are so many changes going on in the online small business world. Some are closing up shop. Some are changing their business model. Some are going to monthly clubs instead of an online shop. For some, having an online business is exciting, for others it’s emotionally and physically draining (not to mention discouraging).

Today I just wanted to encourage you all that have online businesses, no matter what type they are. I’m by no means an expert. It’s taken me over 10 years to slowly get to where I am – generating a full-time income for my family. I have learned some things along the way though about engaging online, most recently when I made my two week trip to Africa. This brings me to my first point:

instagram1. be active on social media. I’m not saying that you have to be on social media promoting yourself 24/7, because we all have lives and families to tend to. However, you do need to be present. When I was in Africa and offline for two weeks – boy did it show in my sales. I had the lowest two weeks of sales than I think I have had in the past few years. Not engaging and posting something every day really hurt the business right before Christmas. If you’re not putting your name out there, people tend to forget about you. There are so many things coming at people from so many different directions – make sure your presence is in front of them as well.

instagram-sample 2. share pretty pictures of your items. Take the extra time to get a clear, focused, well-lit photo of your product when you share it online. Let your product speak for itself. I posted the picture above (taken with my phone) of my newest ring set and it got more likes and comments than I think any other product photo ever has. It took a few tries, but the words are in focus and the lighting is great thanks to the windows in my studio. {excuse the wrinkly fingers}

packages3. share bits of your process. My followers seem to really enjoy it when I post a picture while I’m making rings or packaging orders. It reminds them that I’m a small business and working hard to put love into every item that goes out. Not to mention that it gets them excited if they see their item just completed or see the envelopes after getting a shipping notification. How’s that for excitement?

snap24. engage. Engage your followers. Catch their attention with your posts – whether that be a sneak peek or asking something to find out more about them. The SNAP Conference Facebook page does such a good job with this. They’re constantly engaging their followers with questions. I love it. Other people love it too.

struggle5. be real. There are times when life is hard. I like my posts to be positive in nature but sometimes it’s necessary to just be real. It makes you and your business more relatable. This is still something that I struggle with. Not because I want to be fake, but I want to be encouraging. I have to remind myself that being real through the messy times in life can be encouraging. It’s not always rainbows and butterflies.

Tell us, what are your tips on growing your business by engaging on social media?


  • Nicole

    Amy you are so inspiring. This is a really great resource for teeny tiny businesses like. One trying to figure out how to push forward. I enjoy following your posts on IG. I always feel so encouraged and inspired by you.

  • Eva Marie Taylor

    Great tips, Amy! I want to figure out which social media accounts are best for what. I feel like Facebook isn’t as good because not as many people see your posts, Twitter is so fast moving, and I don’t want to clog IG with all my stuff. It’s tricky!!

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